understaning the meaning of media and cyberculture

In the first lecture, we talk about the meaning of "media" and "cyberculture". By understanding Gavin talking about media in the lecture, I think the media is the thing which is carrying message communicate between producer and audiences. For example, TV, radio, newspaper, film, internet and phones. I also find the explanation of media in M Paul and T Sue's .

Media are technologies each of which extends a perticular human sence or faculty, and the real “message” of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs……the medium is the message

In my opinion, the word “cyberculture” can be devided to two words which are “ cyber” and “culture”. First, we have to understand what is mean “cyberspace”. The explaination in B,David book <>, cyberspace is “a medium that intersects with everyday life in ways both strange and omnipresent” It is not only relate to the Web, but also the webs of production and consumption. So the study of cyberculture is the analysis of the social power of cyberspace, also the inpact of internet to people’s daily life.

Referance:

1 M Paul and T Sue's (1996), Media Study, Edinburgh, Edinburgh University Press Ltd.

2 B, David (2001), an Introduction to Cyberculture, London, Routledge.