About new and old media

In this lecture, we talk about that media can reduce the difference which are come form geography, religion, living styles between people. For example, trough TV, people who are living in china and England can watch the world cup football match at the same time. Also, media allow people all around world share information, technology. For example, by using internet, people can get and share the latest news, idea and technology.

However, the media help people built up new identities and communities. Such as you can have many different identities when u using internet and join into different online communities, such as movie communities, music communities. So, in another hand, media rise the differences between people.

To measure the media is old or new, we have to use the yardstick model. Its include 5 points which are systemic, technical, aesthetic, logical and political. In my opinion, the media is old or new, it is depend on how people use it. There is an good example in the first lecture. the picture of people use CD to scare birds. CD is a quite new media, but when you use it in different way, it can be become very old thing.